After 54 years of waiting, the Ford Mustang was marketed for the first time in Brazil. With advanced design, state-of-the-art technology, and high performance, the new Mustang 2018 reinforced the muscle car’s mystique. The sixth generation of the indomitable brand, sold only in the GT premium version, has V8 5.0 engine 466 hp and ten-speed automatic transmission. In addition, it features MagneRide adaptive suspension, pre-programmed driving modes, active exhaust control, twelve-inch digital dashboard, collision warning, and electronic burnout rear tire pre-heating system. With seven prizes won in the specialized press, the sport has already won seven awards and can be considered the most prized car of this year. According to Ford, the list of awards includes: “Americans, Best Car Imported in Latin America; Car Magazine Brazil 2019, Car Magazine, as Best Premium Sport; The Best of the Jornal do Carro 2019, in the Sports category; Autodata 2018 Import Vehicle Award; Car of the Year 2019 in the category Superpremium beating competitors such as the BMW X3, Jaguar E-Pace and Porsche Cayenne; Engine of the Year 2019 above 2.0, of AutoSport; and UOL Cars 2018 in the Imported category. ” Still, according to Ford, since its inception “Mustang is the isolated leader in the sports car segment, with a total of 902 seats so far – about 13 times more than second place.” With a more modern style and 2.7-liter V6 BiturboEcoboost of 335 hp and torque of 534 Nm, FORD extends its line of SUVs with the new EDGE ST 2019, the first of the category to bring to Brazil the high performance vehicle brand of brand, “Sport Technologies”, moving to a new level of sportsmanship and technology. Buy waterproof car cover for your car protection.
With an eight-speed automatic transmission with an E-Shifter rotary selector, 4 × 4 traction under smart control, sports suspension, Sport driving, and a more powerful snore, it innovates in driver assistance and safety technologies. And of course, connectivity could not be left out of Ford’s new launch. Featuring an 8 “touch-screen SYNC®3 multimedia center and cordless mobile charging tray, it delivers an advanced audio experience with its latest version with Harman’s premium B & O Play system, specially tailored to the vehicle, with 12 high-quality speakers. Its pre-sale started at the Auto Show, where it was officially launched in Brazil for Ford vehicle owners, and now extends to Ford’s website. The new Edge ST is available for reservation in the amount of R $ 299,000.00 with the entry of R $ 30,000.00. The conditions on the Ford website are valid until January 14, 2019, and the delivery of the vehicle as of February 2019. Click here and make your reservation! Ford is presenting an “Ford Design Hall” art gallery, launches, trends and sequence of line renewal in branded products at the international auto show, which will take place from November 08 to November 18 in Sao Paulo. And Superauto brings you all the news of the brand’s booth. The show includes the Edge ST, EcoSport with no spare tire in the rear, Territory, Ka Urban Warrior, Ranger Storm and Ranger Black. The Fusion Energi, F-150 Raptor and Mustang complete the list, alongside models from the brand’s current lineup.
SUVS ARE THE GREAT ATTRACTION OF THE SHOW
SUVs gain evidence at this year’s auto show and at Ford’s stand they are not left out. With three major attractions, Ford brings models that blend concept, design and innovation. The new Edge ST, the EcoSport Titanium without the steppe in the rear and the Territory.
With a more modern style and 2.7-liter V6 BiturboEcoboost of 335 hp and torque of 534 Nm, FORD extends its line of SUVs with the new EDGE ST 2019, the first of the category to bring to Brazil the high performance vehicle brand of brand, “Sport Technologies”, moving to a new level of sportsmanship and technology. With an eight-speed automatic transmission with an E-Shifter rotary selector, 4 × 4 traction under smart control, sports suspension, Sport driving and a more powerful snore, it innovates in driver assistance and safety technologies. And of course connectivity could not be left out of Ford’s new launch. Featuring a SYNC®3 multimedia center with 8 “touch screen and cordless mobile charging tray, it offers advanced audio experience with its latest version, with Harman’s premium B & O Play system, specially tuned for the vehicle, with 12 high-quality speakers. Its pre-sale starts at the Auto Show for Ford vehicle owners, and is later extended to vehicle consumers. According to Ford: “For more than two decades the ST emblem has become synonymous with Ford’s high-performance vehicles, starting an exclusive lineage that brings to the streets, technologies originally developed for the tracks. All cars in the “Sport Technologies” brand are developed by Ford Performance, the brand’s sports vehicle division, with special attention to every detail. ” and subsequently extended to vehicle consumers. According to Ford: “For more than two decades the ST emblem has become synonymous with Ford’s high-performance vehicles, starting an exclusive lineage that brings to the streets, technologies originally developed for the tracks. All cars in the “Sport Technologies” brand are developed by Ford Performance, the brand’s sports vehicle division, with special attention to every detail. ” and subsequently extended to vehicle consumers. According to Ford: “For more than two decades the ST emblem has become synonymous with Ford’s high-performance vehicles, starting an exclusive lineage that brings to the streets, technologies originally developed for the tracks. All cars in the “Sport Technologies” brand are developed by Ford Performance, the brand’s sports vehicle division, with special attention to every detail. “
Ford’s SUV, which recently underwent changes, now has more news. The Ecosport, which recently underwent a 1.5-liter Ti-VCT three-cylinder engine, new automatic transmission and SYNC®3 multi-media, now features another change that promises to complement the transformation of the SUV: launching a version without the steppe on the back. In addition, the model will also come with a technological innovation, the “Run Flat Tire”, tire that has different constructive characteristics, that allows running even with zero pressure, for 80 km at speeds up to 80 km / h. However, the steppe in the rear has always been a differential and the trademark of the Ecosport, so according to Ford, it will continue to be offered on the line. It is worth remembering that, initially, only the Titanium version will not have spare parts in the rear. It is the new worldwide launch of Ford’s SUV line, developed in China in partnership with the Jiangling Motors Corporation (JMC), arrives in Brazil to test the receptivity of the public, with no sales forecast in the domestic market. The territory has a number of driver assistance technologies, the Co-Pilot360, unheard of in the category, with advanced features that include: collision warning with the braking system, blind spot monitoring, , automatic high beam, adaptive autopilot, ramp start assistant and automatic parking. Designed to attract new consumers and meet the demands of this rapidly growing segment of the world, Territory has a modern design, attractive interiors, advanced powertrain technology, comfort, security and infotainment – which brings two high-definition touch screens, one with 10.2 inches. In addition, it has a voice recognition system that allows you to control functions such as sunroof, windows, climate control and entertainment. In the Chinese market it arrives in three versions from January 2019: gasoline, hybrid with Miller cycle engine and a hybrid plug-in (which can be recharged in the electric grid).
The Ranger Storm follows the specifications of the top-tier co-sister: the Ranger Limited. Equipped with a 3.2-liter diesel engine with 200 hp, six-speed automatic transmission, SYNC®3 multimedia center, seven airbags, rear camera, parking sensors and autopilot with speed limiter. With a muscular design, it features that enhance handling and follow the same concept as the Ecosport Storm, launched even in the same color, the tangy brown. In addition to electronic stability and traction control, it has the exclusive adaptive load and anti-take-up control, start ramp assistant, automatic descent control, trailer swing control, and emergency braking assistance. The name says it all, Ford’s new concept, brings a pickup with the theme completely worked in black. Body, wheels, mirrors, door handles and electric stirrups have a dark dominant color, along with black mask lights that make up the mysterious and attractive look of the truck. The para-mud extensions with yellow flashers incorporated in the front complete the modern and sophisticated look. The Ranger Black Concept is inspired by the model originally launched by Ford in Asia and features a vintage Ford style emblem in the center – different from the original – also applied on the back cover. Equipped with Duratorq 3.2 Diesel engine of 200 hp and six-speed automatic transmission, the ranger comes with leather seats in the cab, digital automatic air-conditioning, SYNC®3 multimedia center, 8 “screen and two configurable 4.2” screens on the panel. Aimed at the urban public, the Ford Ranger Black Concept is prepared for all types of terrain.
The indomitable one launched in March 2018 in Brazil, with a new generation, equipped with a technological arsenal of respect and heavy cavalry, has a prominent place in the stand. Ford Mustang fans can check out the GT Premium version, where one of them features a special tuned version of 1,000 hp. And the ford still brings two models that are an example of innovation in their respective segments: the Fusion plug-in hybrid and the F-150 Raptor off-road pickup. According to the Ford: “The Fusion Energi 2019 combines two engines – a 2.0 Atkinson gasoline and an electric one, with combined horsepower of 190 hp -, and being a plug-in, allows the battery to also be recharged at the outlet. Its main novelty is an air cooled lithium ion battery of 9.0 kW / h, which increases the autonomy in electric mode by about 20% compared to the previous model, increasing the vehicle’s versatility. ” Fusion Hybrid that already is commercialized in Brazil offers the same standard of equipment without the option of recharging in the electrical network. With 3.5 V6 3.5-liter EcoBoost twin-turbo engine and 70.46 kgfm torque at 3,500 rpm, 10-speed automatic transmission and 4 × 4 traction system with four options (2H, 4A, 4H and 4L), prepared for all terrain and electronic differential lock. The F-150 RAPTOR also has trailer hitch assistance, which makes parking maneuvers with trailers much easier. In addition to these vehicles, Ford still brings to the auto show other current car models of the automaker, such as Ka Freestyle, New Fiesta, Focus Hacth and Focus Fastback.
Ford is losing (a lot) money In an increasingly competitive world with ever more expensive technologies to develop, Ford may not be in the best of its moments. According to the agency Bloomberg, the company is preparing to cut another $ 11.5 billion of spending plans and announced that it will simply eliminate its line of touring cars in its main market – all to more quickly achieve a goal of profit. So Ford expects to save $ 25.5 billion by 2022, according to Chief Financial Officer Bob Shanks. The company plans to achieve a profit margin of 8% by 2020, two years ahead of schedule. The purpose of the cuts is to start a recovery process almost a year after Ford’s board dismiss…
Everyone wants an SUV Yes, Ford has the best-selling model on the North American market, the F-Series pickup truck family (with the F-150 being an exponent). Yes, she has the best-selling sports car in the world for the past three years, the Mustang. But stop there. Fiesta, Focus, Fusion, Taurus, Interceptor … taking the police model, which ends up winning the “automatic” streets in almost mandatory bids, all others sell less than expected by Ford in North America. Lincoln Continental and MKZ are also under threat. According to Automotive News, the plan to retire these models makes sense if we consider that Ford loses money by keeping production models in deficit when it coul. Americans want (yes) economic cars Despite the efforts of Donald Trump’s government to overturn the “energy efficiency” Cafe plan in the US, the North American region is following the rest of the world and becoming increasingly open to cleaner cars. Or the electrified models. As part of the image recovery plan and agreements made with the US court, Volkswagen is investing in 100 electric recharging stations nationwide, due to emerging in the next two years. GM bets that Bolt will be more successful than any Tesla ever released. And Tesla herself is still in high gear, despite fatal crashes and failing to deliver the promised cars. In the case of Ford, experts point out, according…